Worth the Hype? Tall Vines Raise Profits for Some–Tradeoffs for All
Published in American Journal of Enology and Viticulture, 2021
The sudden popularity of tall vines among grapegrowers took some nurseries by surprise. Is this popularity rooted in economic reality? This analysis quantifies the claimed benefits of tall vines relative to regular vines from the grower’s perspective using a net present value (NPV) model. We leverage these potted green vine value estimates to discuss the forces that explain the recent emergence of tall vines in the California grape industry and their prospects for the future.
Recommended citation: Kiely, S., M. Langone, L. McPhail, L. Ren, J. Campos-Gatica, M. Joo, J. Martindill, and T. J. Lybbert. (2021). " Worth the Hype? Tall Vines Raise Profits for Some – Tradeoffs for All" American Journal of Enology and Viticulture. 5 (Suppl 1), 12-21.